Mike, what does having Dale around do for Veritas? This seemed way too natural, so that's why I started to dig in here more. I'd been looking at other opportunities for quite some time and was considering an investment in the space, but I never found the right fit or company that fit with my ethos. Katechis: It was really just looking for the right opportunity. You've been printing pot puns on your cans and dabbling in cannabis-centric promotions for some time, but this is your first foray into the cannabis industry.
#OSCAR BLUES PINNER FREE#
If I can help with one misstep because I've made it a thousand times, then who knows? Maybe I get a couple of free eighths a month. Maybe my biggest value might be helping them not step in the same potholes I stepped in while building Oskar Blues.
#OSCAR BLUES PINNER PROFESSIONAL#
Getting along on a professional business front has been extremely easy, and the stars aligned as we continued to grow the business. Mike and I met through a childhood friend, and it became pretty obvious to both of us early on that we saw business in the same way. Katechis: I think I'm gonna carry Mike's bags around, do whatever he tells me to do, and hopefully he throws me an eighth of free weed every once in a while. How do you see your role shaping up with Veritas now that you're on the team? Westword: How did you guys consummate the deal? Beer or joints?ĭale Katechis: There are some things we can't talk about. To see what he and Veritas have in store for their budding partnership, we caught up with Katechis and Veritas co-owner Mike Leibowitz. Around the same time, Oskar Blues released an IPA in a blue can with "Blue Dream," the name of a popular weed strain, printed on the side.īut unless you're opening a Cheba Hut, those puns can only bring so much satisfaction to a true potrepreneur. He named the brewery's session IPA Pinner in honor of the small, thin joints he smoked during his formative years, and the production team put the phrase "Sip, Sip, Give" on the Pinner cans. Part of a pioneering brewery team that helped make craft-beer cans cool, Katechis has never let Oskar Blues shy away from his love of the plant. That finally changed earlier this month, however, when owner and founder Dale Katechis, of Dale's Pale Ale fame, announced that he was taking an active role as an investing partner with Colorado cannabis grower Veritas. We've seen no shortage of alcohol companies sticking their boozy little fingers into legal cannabis while one of the few brands we'd actually welcome into the pot trade, Oskar Blues, patiently sat on the sidelines.
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